News and Updates

News & Updates




The ESCA Digest — January 2024

Dear ESCA Members,

As we welcome a new year at ESCA, I want to share with you our ambitious roadmap for the year ahead. Our commitment to you—our valued members—is stronger than ever, and we’re poised to deliver on promises and exceed expectations.

Here are some key goals we’ve set for ourselves, categorized to focus our efforts and maximize our impact:

1. Membership Value Proposition:

  • We will be enhancing our membership directory to facilitate better connectivity and business opportunities among our members.
  • Expect cutting-edge educational resources tailored to the evolving needs of our industry.
  • We’ll continue to advocate for our members, driving alignment and setting standards that matter.
  • Our commitment to workforce development, safety, and sustainability will shape the future of our industry.

2. Meetings, Events, and Education:

  • We’re dedicated to enriching our meetings and events portfolio, offering you experiences that are both valuable and memorable.
  • Education will take center stage, ensuring we provide you with the knowledge and tools necessary for growth and success.

3. ESCA Badge Program:

  • We’re on a mission to refine the ESCA Badge Program, prioritizing ease of use, security, and widespread adoption. Our goal is to set the industry standard for excellence.

Together, we can make 2024 a landmark year for ESCA and our industry. Stay tuned for more updates as we progress through the quarters.

With gratitude,

Taylor Vriens

President, ESCA

Embarking on a New Chapter: Greetings from ESCA’s Executive Director

As I officially step into the role of Executive Director at ESCA, I want to express my deep excitement and commitment to leading our vibrant community into a new chapter of growth and collaboration.

 

Why am I thrilled about this role?

  • Building on a Strong Foundation: ESCA has a rich history, and I’m honored to build on the strong foundation laid by my predecessors.
  • Member-Centric Approach: Your needs and aspirations are at the heart of ESCA’s mission. I am dedicated to enhancing our services, providing valuable resources, and fostering a thriving community.
  • Driving Innovation: The events landscape is evolving, and so will ESCA. I am passionate about embracing innovation, exploring new opportunities, and ensuring ESCA remains a trailblazer in our industry.
  • Global Collaboration: In an interconnected world, collaboration is key. I look forward to strengthening ties within ESCA and fostering partnerships that elevate our collective impact.
  • Listening and Learning: Communication is a two-way street. I am here to listen to your insights, learn from your experiences, and collectively shape the future of ESCA.

 

As we navigate the dynamic landscape of the events industry, I am confident that together, we will achieve new heights. I invite you to join me on this exciting journey, and I am eager to hear your thoughts and ideas.

 

Here’s to a future filled with shared success!

Best regards,

Julie Kagy

Julie Kagy

Executive Director, ESCA

GROUNDBREAKING NEWS

Six industry leaders form collective

The organizations unite to form exhibitions industry collective priorities centered around workforce development, sustainability, and health and safety. By leveraging the strengths in their respective fields, the collective will better serve the larger exhibitions and events community by bringing more awareness to key stakeholders and a defined path of success for each member base.

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EXCITING NEW PARTNERSHIP

Quest Events and EventWorks join forces to revolutionize event rental solutions

This strategic transaction marks a significant leap forward in the event industry, combining the strengths of two industry leaders to enhance capabilities and offer an unprecedented range of services to event professionals across diverse markets.

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NEW TEAM ADDITION

Skyline Exhibits welcomes a new team member

Congratulations Bobbie Caldwell-Hatch on joining Skyline Exhibits as executive vice president of growth.

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WELCOME TO THE TEAM

Aluvision eager for growth

Aluvision is excited to welcome Robert Laarhoven to the Aluvision family as corporate strategy advisor.

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PEOPLE ON THE MOVE

Saia strengthening industry ties

The capturing story of Jason Olinger and Saia.

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Mark Your Calendars!

UPCOMING EVENT

SAVE THE DATE

You are Invited to the ESCA Summer Educational Conference, June 23-26, 2024 in Hot Springs, VA.

Hot industry topics, networking with peers, and fun activities await you.

Enjoy a blend of educational enrichment and exciting activities in a serene setting.

Learn more

Sustainability

Walter E. Washington Convention Center awarded LEED green certification

Washington, DC is the first city in the world to achieve Platinum level LEED for Cities Certification. Our new certification shows Events DC’s, as well as the District’s, commitment to sustainability, operational excellence, efficiency and high-performance design.

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Sustainability in tradeshow carpet by Emerald Carpets

Emerald’s insightful White Paper on the latest practices and innovations in carpet handling within our industry. This valuable resource offers a deep dive into current standards, explores potential improvements, and seeks to understand the evolving needs and expectations of exhibitors and attendees alike.

Read Paper

Celebrating Milestones

Quest Events 25th Anniversary Milestone 

What began as a humble operation out of his garage has grown to one of the nation’s leading event rental providers, specializing in event drape, scenic and furniture. “I love this Industry and its people, I’m grateful to be a small part of the events” reflects Lee Dunlap, Founder and CEO of Quest Events.

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Aluvision’s 21-year footprint

Aluvision’s patented Hi-LED 55+ tile has been honored with the prestigious 2023 Innovation Award by the Exhibition Services and Contractors Association (ESCA).

The most notable for setting it apart from competitors is its ability to create an absolute edge-to-edge 90-degree angle between screens, and its versatility to create various configurations from the same tile including straight walls, 3D structures, convex, and concave walls.

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ESCA Community Corner

Let’s go on a Hike with Debbie

Thank you Debbie for sharing your adventurous side with us and bringing us with you to explore beautiful places!

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DJ Mike is coming!

“I’ve been DJing on radio, live events, and weddings for over 40 years. With a Bachelor of Science degree in Communications/Broadcast, my dream was to be in play-by-play sports. That didn’t happen and I landed in Trade Shows instead. But, as of late, the itch has come back and I’ve been securing more and more corporate gigs in the DJ and KJ world. The photos attached were from EDPA Access in Florida in November. Many will remember our first stab at Karaoke at the ESCA Summer Educational Conference. Looking forward to running it back in Hot Springs this June!” by Mike Morrison

From Julie’s Kitchen

Transport your taste buds to Greece with this mouthwatering new recipe!

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Satisfy your sweet cravings with a side of sophistication – GIRL SCOUT COOKIES and BOURBON pairings

Thank you Jim, for elevating our taste buds to a whole new level of delicious indulgence!

Read more

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Six Leading Industry Organizations Unite to Form Exhibitions Industry Collective Priorities Centered Around Workforce Development, Sustainability, and Health and Safety

10 JANUARY 2024 – DALLAS, TX – Today the Exhibition Services & Contractors Association announces its participation in creating the Exhibitions Industry Collective to drive awareness on essential issues within the exhibitions ecosystem.

The Exhibitions Industry Collective is comprised of six key industry organizations, including Exhibitions & Conferences Alliance (ECA), Exhibition Services & Contractors Association (ESCA), Experiential Designers & Producers Association (EDPA), International Association of Exhibitions & Events (IAEE), International Association of Venue Managers (IAVM), and the Society of Independent Show Organizers (SISO).

Each organization has previously worked together on industry advocacy with ECA and is now expanding this effort to address workforce development, sustainability, and health and safety as a unified effort.  By leveraging the strengths in their respective fields, the Collective will better serve the larger exhibitions and events community by bringing more awareness to key stakeholders and a defined path of success for each member base.

“ESCA takes great pride in being a driving force behind the formation of the Exhibitions Industry Collective. Our commitment to workforce development, sustainability, and health and safety is unwavering. As a key contributor to bringing this influential group together, ESCA is dedicated to shaping a future that ensures a thriving and resilient exhibitions ecosystem.” – Julie Kagy, Executive Director, ESCA.

To kick off 2024, IAEE will host a virtual Exhibitions Industry Awareness Week from February 20-23 and will feature each of the six organizations in the Collective.

Exhibitions Industry Awareness Week aims to promote the exhibitions industry as a career path opportunity for students, faculty, those looking for a career change, and all members in each industry sector. Attendees will learn about sector-specific information, including jobs available to those considering a career, salary information, skill requirements, and training needed.

Stay tuned in the next few weeks for a new website for the Exhibitions Industry Collective that will feature a defined roadmap for the Collective’s initiatives and house top-level information on each organization in the Collective. The site will serve as a launch point for more exhibitions and industry sector details depending on the user’s interest.

Registration for Exhibitions Industry Awareness Week will open at the end of January.

ABOUT ESCA

Established in 1970, the Exhibition Services & Contractors Association (ESCA) serves as a unified voice for service contractors and their partners in the exhibition industry. ESCA is committed to advancing the exhibition, meeting, and special event industries. Through education, information exchange, and shared professionalism among members and their customers, ESCA fosters collaboration across all aspects of the exhibition industry.

Inquiries:
Julie Kagy
Executive Director, ESCA
julie@esca.org
773.418.1955

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Freeman Announces CEO Succession Plan

November 28, 2023

Janet Dell, President and Chief Operating Officer, to be Appointed CEO in July 2024

Bob Priest-Heck to Retire at Mid-Year and remain as a Freeman Board Member

Dallas, TX (November 28, 2023) – Freeman, the global leader in events, announced today that Janet Dell, Freeman’s President, will succeed Bob Priest-Heck as Chief Executive Officer of Freeman on July 1, 2024. At that time, Priest-Heck will step down as CEO and retire, concluding a distinguished 15 years of service at the company. He will continue as a member of Freeman’s Board of Directors.

Since joining Freeman in March 2018, Dell has held multiple roles and currently leads Freeman’s long-term strategy execution across the globe. She has played a seminal role in reshaping Freeman’s workforce. Coming out of the pandemic, she architected the ramp-up of the team and productivity by rehiring 95% of furloughed employees, onboarding over 3,000 new employees, and driving record revenue growth amid an incredibly challenging environment. With so many new people in the industry and at Freeman, Dell has put a focus on safety to keep the well-being of employees, customers, partners, and attendees as the first priority.

Bob Priest-Heck said: “Since Janet joined Freeman in 2018, she has transformed Freeman in ways large and small. She has instilled a data-driven approach to decision-making, cultivated an integrated operating model to drive better cross-team collaboration and customer experience, and made meaningful strides to expand and diversify our workforce. Janet’s leadership and compassion are unmatched, and I look forward to seeing her lead Freeman in this exciting and dynamic time for the company and the events industry at large.”

Janet Dell said: “Over the past five years, it has been an honor to be part of Freeman as it evolved into the company it is today. Having the opportunity to work closely with Bob has taught me a tremendous amount about the industry, leading with integrity and empathy, and our talented and resilient team across all levels and functions is truly an inspiration. I am humbled and honored to step into the role of CEO and look forward to leading Freeman as we continue to create meaningful experiences for our clients.”

Priest-Heck has 35 years of experience in the events industry, beginning his career in tech publishing, and going on to create many of the biggest events in tech, including Digital World, Networld + Interop, JavaOne, Java World Tour & Web 2.0. He also has played an active role in promoting sustainability within the events industry as one of the early supporters and signatories of the Zero Carbon Events Pledge. During the pandemic, Priest-Heck’s advocacy and leadership were best defined by his launch of “Go LIVE Together”, which facilitated legislative action to support the industry and the millions of people whose livelihood depend on it. During his tenure at Freeman, Priest-Heck has been instrumental in expanding the company’s offerings, including strategy and agency, which are now major lines of business and set the foundation for Freeman’s recent acquisition of Sparks.

Carrie Freeman Parsons, Chair of Freeman, said: “Bob has made an indelible imprint on Freeman’s strategy and culture over his tenure with the company. Through his vision and leadership, he has built on our longstanding reputation for innovation and collaboration while fostering an environment where employees feel empowered. On behalf of the Board and the Freeman family, I wish Bob all the best for an active and fulfilling retirement, and I could not be more confident that Janet is the right person to lead Freeman in this next exciting chapter.”

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Freeman Announces CEO Succession Plan

 

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IAEE Announces New President and CEO

We are thrilled to share in the excitement of Marsha Flanagan’s well-deserved appointment as the new President and CEO of IAEE. Her wealth of experience and dedicated service within the industry make her an exemplary choice for this esteemed position.

IAEE’s decision to promote from within, choosing a leader familiar with the association’s core values and initiatives, speaks volumes of their commitment to continuity and growth. We commend IAEE for making such a strategic selection.

As Marsha takes on this pivotal role, we at ESCA extend our heartfelt congratulations and unwavering support. We anticipate a very bright future for IAEE under her leadership, and we look forward to deepening our partnerships and pushing the boundaries of what we can achieve together in service to our industry.

Please join us in congratulating Marsha on this significant achievement.

IAEE Announces New President and CEO

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A Titan Bids Adieu – Larry Arnaudet Announces Retirement After Over Five Decades in the Meetings and Convention Industry

PRESS RELEASE June, 2023

A Titan Bids Adieu – Larry Arnaudet Announces Retirement After Over Five Decades in the Meetings and Convention Industry

Dallas, TX, June 26, 2023 – After an unparalleled career spanning over five decades, Larry Arnaudet, a commanding figure in the meetings and convention industry, has announced his retirement, effective December 2023.


Arnaudet’s professional journey, commencing in 1970 with Manncraft Exhibitors Services in New Orleans, has been marked by steady growth and remarkable resilience. His tenures at GES, Freeman Decorating Company, and most recently, the Exhibition Services & Contractors Association (ESCA), attest to his comprehensive understanding and wide-reaching influence within the industry.


As the Executive Director of ESCA, Arnaudet’s audacious leadership and strategic acumen were instrumental in propelling the organization’s recognition. His indelible mark on ESCA and the wider industry is a testament to his commitment and visionary approach. Larry was crucial in establishing the ESCA Badge system, a worker identification system recognized across the tradeshow industry nationwide.


Known for his assertive leadership and distinct authenticity, Larry is unafraid to challenge norms and conventions. His candid professional interactions have helped shape his reputation as a formidable industry leader.


Central to Larry’s life is his enduring companionship with his wife, Mary Lee Arnaudet. Their relationship spanning over 50 years, has been a steadfast source of support throughout Larry’s eventful career.


As Larry Arnaudet transitions into retirement, the industry bids farewell to a leader whose influence will echo in the future. His unwavering dedication, visionary leadership, and commitment to fostering robust professional relationships have had a transformative impact on the organizations he’s been a part of and the wider industry.


We congratulate Larry on his retirement and look forward to the continuing reverberations of his influence. As he embarks on this new chapter, his resilient spirit, which has defined his professional career, is certain to chart his path forward.


The ESCA Executive Board is currently conducting a search for a new Executive Director and management company for ESCA.


About ESCA – Since 1970, ESCA has provided a unified voice for service contractors and their partners in the exhibition industry. ESCA has more than 175 member companies throughout the United States, Canada, and the United Kingdom and maintains alliances with IAEE, IAVM, EDPA, and SISO to promote the exhibition industry. ESCA is dedicated to advancing the industries of exhibitions, meetings, and special events. Through education, information exchange, and professionalism shared by members and their customers, ESCA promotes cooperation among all areas of the exhibition industry.

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